All posts filed under: Industry Analysis

Fashion and Fake News

It started with politics – a term coined by Donald Trump when he aggressively responded to questioning by CNN Journalist, Jim Acosta. It was his premier press conference as President-elect. “You are fake news!” Similarly, this catchphrase was used to retrospectively describe the claim by the UK Independence Party that a vote to leave the EU would result in £350 million worth of net savings a week. Allegedly, this instead could have been directed towards funding domestic institutions, namely the NHS. Bending the truth, embellishing the truth, a white lie, and lying by omission are all tactics that have long been endorsed in political warfare. They’re employed to influence the vote of the public in favour of a particular party, while damaging others. When I first learnt about such broadcasts on TV, radio and print media, in history lessons at school, we called it propaganda. But since then, the concept is no longer confined to the realms of electioneering. Fake News has become some sort of phenomenon, applicable to other areas including fashion. The purpose …

Why are the fashion and beauty industries so obsessed with age?

It’s the morning of my 24th birthday. I should have woken up feeling excited by the prospects of celebration, gifts and attention. But instead, I’m overtaken by a sense of dread and I’d even go so far as to say disgust and shame. One year left to go before hitting the big two five and losing my young person status. No more young person’s railcard, graduate bank account or ability to tick the 18-24 year old box on random surveys where I could indicate that my views belonged to someone who was barely an adult. I was soon to be an OAP and declared that next year on my birthday and every subsequent anniversary thereafter, I was going to have to lie about my age. Ridiculous, I know. But it wasn’t just about the concessions if at all. It was more the embarrassment that I hadn’t achieved what I would have expected to by now in my professional or personal life. No promotion, no house, no man, and with that no babies in the near …